Minutes

Notes for 10/23/13 reflection meeting (see agenda below)

In attendance: Kxra, John, Libby, Willie, Zak

Goal of these meetings is to develop a sense of what we get done each month and make goals for the next month
- Particular focus on developing good systems and following them
- Tracking of our campaigns is part of this
Brainstorming things that we associate with a succesful campaigning organization:
- Timely -> nimble
- Consistent in contact
- Demonstrates progress
- Consistency in messaging
- Clear, concise and engaging messaging
- Accuracy
- Trustworthy/Legitimate
- Self-aware
- Appropriate tactics
- Transparent
- Independent
- Measured responses
- Relevant
- Broad appeal
- Creative
- Goal-oriented, focused
- Invites participation
- Uses support base well
- Follows up
- Builds leadership
- Embodies its ideals
- Thinks long term
- Gregarious, networking
- Works well with others, like coalitions
- Ambitious but realistic
- Picking battles
- Repeatable ways of doing things
- Data-driven
- Well-informed
- Highly visible
- Approachable
- Knows how to end campaigns
- Well-maintained Web site
- Anticipates criticism
- Drives narrative around issues
- Passionate representatives
- Skilled in use of different media forms

Currently tracking for publications
- News coverage by Google search and Alert
- Hits by termite
- Reddit activity by RSS
- Twitter/pump.io followers, but not hashtag mentions
Would like to add
- Email tracking with open rates and A/B testing
- External links? http://www.opensiteexplorer.org
Publication goals
- Widely read
- Cited by media
- Inspire people to take action and make donations
- Predominant player in the narrative around our issues
Evaluating our progress towards these goals requires the establishment of baselines
What should publication reports be like?
- Take place at a consistent time after publication
- Should be appropriate for the importance of the publication
- Should include a process for deciding what form continued publicity will take
- Should distinguish between different parts
- Gets shared around
- Major actions: 36 hours after publication and 7 hours after publication
- Minor actions: one week after publication
- Time of day and day of week

LibrePlanet
- Free Software Awards
- 2014 site launch with CfS, Exhibitor and volunteer sign-up
Defective by Design
- Guide updates
- Missed press cycle about EME moving through
Nothing on Windows 8
Surveillance
- Two articles from RMS in Wired
Community diversity
- Ada Lovelace Day post
GNU
- 30th anniversary follow-up
FreeJS
- LibreJS post
- Greenpeace phone calls
- Decision was made to have developers submit a diff to Indiegogo
Signing on to EFF's letter about TPP
Zak spoke at Occupy Natick

For major actions (Minor actions are the same but without the 36 hour mark)

Initial state for lists that we want to track (not necessary for email only actions)
Time of day and day of week
Name and URL

For each publication
- Media coverage by URL and good quotes. We should standardize our search procedure for this.
- Journalist contact

Change to email footer links