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| − | == Messaging Free Software - GNU 30th anniversary - Sept 29 2013 ==
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| − | '''What do you love about free software? (Or why do you think it's important?)'''
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| − | * It's empowering, free software enables balancing power/resources access,
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| − | * Access to source code, becoming a developer and being able to learn how it works (education). Won't surveil you. Enables to DO. Came to political aspects later. * Puts people's interests above corporate interests. Allows people to build things and solve problems by themselves.
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| − | * Better quality : more eyes. Control: you can improve/fix.Fixes a lot of the issues that arise from being unable to gain access to what are considered 'industrial secrets by those that may make an effort to monetize product via lock-in.
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| − | * Non-free software is automatically dis-empowering: it goves lots of influence on our lives/control to who? Such controls are coded in technology. This can be tackled by free software.
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| − | * Anonymity
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| − | * Conversations are possible -> direct access to developers/contributors
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| − | better and safer over time - encourages collaboration. Free software implies choice.
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| − | you don't need permissions/budgets to get started and prototype, implement, put into production. There are still costs, much like non-free software, but initial permissions/obstacles are not hard requirements.
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| − | '''What is the best way you've gotten someone else to use or care about free software?'''
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| − | * Do not be the annoying bbq guy, show by example
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| − | * Find out what people's problems with their computer are and help them find solutions using free software. Ask what you can help with.
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| − | * Teaching, finding people that are interested, teaching classes
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| − | * Never blame users, many don't have a choice.
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| − | * Don't make enemies, make allies: demonizing a technology or a user b/c of what they use will make for a veryshort conversation
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| − | * Using fear: it's very clear language, related to people's feelings
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| − | '''Brainstorming'''
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| − | * People doing social justice work. Groups working to liberation and civil society. People involved in political organizing.
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| − | * Apple is worth studying, for the nuances, and the way they subtly market to different groups
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| − | * Focus on Why, not the what. Why do I care? If people don't understand why to use free software, then you have to explain it.
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| − | * My friend is a lawyer and a corp attorney. She uses apple, because everything works and she doesn't have to think about it. Is not having to think about it a good thing?
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| − | * Picking your battles is important. My brother is a Mac User, but we share a lot of the same political beliefs. It can be very hard
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| − | '''Who should we be messaging to?'''
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| − | (more stars=more important/more votes)
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| − | **** The people around you, family and friends parents
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| − | *** journalists, artists, digital media makers, radio artists
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| − | *** Social justice workers/activits, people organizing/working in political organizations
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| − | ** Educators
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| − | * People already gathering around tech, technical/other groups that depend on free software, free software user groups who don't know they are free software users. Some examples from Quebec: http://wiki.facil.qc.ca/view/Communaut%C3%A9s_d%27utilisateurs_et_de_d%C3%A9veloppeurs_de_logiciels_libres_au_Qu%C3%A9bec
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| − | Cooperatives: already organized, share the same values
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| − | Librarians
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| − | * "Everybody" in different segments: simple message
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| − | * policymakers
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| − | "Cool" people, trendspotters/early adopters
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| − | kids
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| − | (Which of these are our top priorities?)
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| − | **** The people around you, family and friends parents
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| − | *** journalists, artists, digital media makers, radio artists
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| − | *** Social justice workers/activits, people organizing/working in political organizations
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| − | ** Educators
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| − | * People already gathering around tech, technical/other groups that depend on free software, free software user groups who don't know they are free software users. Some examples from Quebec: http://wiki.facil.qc.ca/view/Communaut%C3%A9s_d%27utilisateurs_et_de_d%C3%A9veloppeurs_de_logiciels_libres_au_Qu%C3%A9bec
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| − | '''What is the desired outcome of these conversations?'''
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| − | Library computers run free software: public terminals, archives (media in open formats), staff
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| − | Get ambassadors of free software in each group
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| − | Legislation
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| − | Increasing code/digital literacy among social justice folks - http://www.code.org/ - http://khanacademy.org/
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| − | Kids learning to tinker
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| − | Encourage mindful tech use
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| − | More organizations committing to free software (artits, radio, media)
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| − | (Using the software? An understanding of the ethics, new evangelists?)
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| − | '''What do we think are the challenges to successful messaging?'''
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| − | * Software has to be better, less command line. An example: converting video (ffmpeg2theora)
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| − | * Corporate legal defense, in anti trust
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| − | * Inertia, status-quo
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| − | * Availability (or lack thereof) of pre-installed h/w
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| − | * Learning curve, training
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| − | * Easier technical support
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| − | legal subsidies/1st one's gratis/grants with strings, Microsoft Dreamspark
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| − | * Disinformation, bad PR, FUD, lobbying money
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| − | * DMCA
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| − | * Cross-compatibility
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| − | * Finding good, working alternatives to cloud computing - an example: http://mykolab.ch
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| − | * Language: using proper terminology : https://www.gnu.org/philosophy/words-to-avoid.html
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| − | (Assumptions, framing, etc.)
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| − | * Pick your battles: some people don't know what the technology under the hood is, why should they care?
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| − | '''Sticky notes placed in an impact/effort matrix exercise: (30 minutes)'''
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| − | 1. Suggest activities we can undertake to improve free software messaging.
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| − | Items are in order of + to -
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| − | High impact + High impact
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| − | develop Robust non-cloud alternatives to Adobe creative Cloud
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| − | Train community radio stations on free osftwar efor on air studio
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| − | Choose a political/social org and offer to host a session on installfest/free software info
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| − | Design a sample high shcoll free software philosophy curriculum
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| − | Propose talks to non floss users
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| − | Run a Gnome newcomers tutorial
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| − | Low effort, high impact
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| − | Older students mentoring younger students
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| − | High Impact, low effort
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| − | National free osftware parent association
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| − | Ask city council reps what theyre doing about FS advocacy
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| − | Artists: Dynabolic workshop at hackerspace, USB key
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| − | Medium impact, medium effort
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| − | Local library just received grant for new computer lab: meet librarian to make the case for installing fs
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| − | Make available content in free formats , upload to archive.org
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| − | Encourage creatives to spread information near art ed centers
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| − | Bring designers to FS
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| − | Propose to atlk about FS to your kid's class
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| − | Go to city council and provide opinions of FS
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| − | Lower impact, medium effort
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| − | Reach out to Outreach Program for Women
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| − | Invite more women to be part of Media Goblin
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| − | Technology bulleting board discussion for sdf.org
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| − | '''2. Let people move other people's tasks around'''
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| − | Next steps: (25 minutes)
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| − | Who do we think we should talk to next? Key groups to make contact with?
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| − | Former Google / Apple employees
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| − | Larry Lessig
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| − | Shared access to marketing/PR firms (via FSF?): Spitfire, Change through story, how to address the media
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| − | Cory Doctorow - https://en.wikipedia.org/wiki/Cory_doctorow
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| − | Dan Cohen
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| − | Yochai Benkler - https://en.wikipedia.org/wiki/Yochai_Benkler
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| − | Sue Gardner - https://en.wikipedia.org/wiki/Sue_Gardner
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| − | Mike Linksvayer - https://en.wikipedia.org/wiki/Mike_Linksvayer
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| − | Gabrielle Coleman http://codingfreedom.com/
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| − | Move On
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| − | Noam Chomsky - https://en.wikipedia.org/wiki/Noam_chomski
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| − | George Lakoff - https://en.wikipedia.org/wiki/George_Lakoff
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| − | Michael Pollan - https://en.wikipedia.org/wiki/George_Lakoff
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| − | Eben Moglen - https://en.wikipedia.org/wiki/Eben_Moglen
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| − | '''Would we like to stay in touch as a group? If so, how?'''
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| − | Join the mailing list:
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| − | * https://libreplanet.org/wiki/Group:LibrePlanet_Activists
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| − | IRC: #libreplanet
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| − | Where can we share our existing resources with each other?
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| − | Mailing list
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| − | In person events: let other people where we go through diaspora, mailing list, email
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| − | Publish on the Wiki
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| | == Links == | | == Links == |
