Power Tactics

1. Power is not only what you have, but what the enemy thinks you have
2. Never go outside the experience of your people
3. Wherever possible, go outside the experience of the enemy
4. Make the enemy live up to their own book of rules
5. Ridicule is man's most potent weapon
6. A good tactic is one that your people enjoy
7. A tactic that drags on too long becomes a drag
8. Keep the pressure on
9. The threat is usually more terrifying than the thing itself
10. The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition
11. If you push a negative hard and deep enough it will break through into its counterside
12. The price of a successful attack is a constructive alternative
13. Pick the target, freeze it, personalize it, and polarize it